Even though you're watching hundreds of flashing lights or a series of static images, your brain only perceives the 'whole,' i.e., the moving animation. These are great examples of Gestalt psychology at work. The Principle of Past Experience Applying the Gestalt Principles of DesignĮver watched those viral videos of over-the-top Christmas light displays? Or a flipbook animation? This is what we're talking about: The Principle of Uniform Connectedness 8. What is Gestalt psychology? What are the Gestalt principles of design? 11 Gestalt Principles 1. Since the early 20th century, the Gestalt principles have had a major influence on the design industry, visible in many modern and iconic designs.
This phenomenon is the basis of the Gestalt principles, a series of theories about human perception (i.e., how our brains make sense of visual information). But to do this work as efficiently as possible, our brains look for patterns or logic to speed up the process. The human brain is an incredibly complex organ capable of processing massive amounts of information in nanoseconds.
